What is a customer insights platform? Your questions, answered

A customer insights platform is software that brings together everything your users do and say, then turns it into decisions. UserInsight unifies product usage analytics, in-app feedback, surveys, support tickets, reviews and session data, then AI surfaces why users churn, what to build next, where users get stuck, and how sentiment and themes are trending. Instead of separate analytics and feedback tools that each show half the picture, you get one neutral insight layer that fuses behavior and voice and proactively surfaces the why.

Amplitude and Mixpanel tell you what users did. A feedback tool tells you what users said. Neither joins the drop-off behavior to the actual reason behind it, so your team still stitches the story together by hand and argues from separate dashboards. UserInsight is the layer that fuses quant and qual into one model and surfaces the why proactively. It does not wait for you to write a funnel query; it comes to you with the finding and the evidence.

Yes, and more. You get the usage analytics, funnels and retention you expect from a product analytics tool, but UserInsight also unifies that behavior with your feedback, tickets, reviews and surveys, then explains the why behind the numbers. So you see that retention dropped and the reason it dropped, in one place, without exporting between tools. See AI product analytics.

Product, growth and CX. Product sees what to build next, ranked by real demand and the segment asking. Growth finds the why behind retention and conversion drops, so experiments target the cause, not a symptom. CX turns ticket and review volume into themes and sentiment trends. It is one shared source of truth all three teams trust, instead of three conflicting dashboards.

UserInsight unifies product usage analytics, in-app feedback, surveys, support tickets, reviews and session data. It fuses behavior with voice so you see the what and the why together, rather than holding six tools open and trying to reconcile them in your head. You connect the sources where your user data already lives and the unified insight layer comes from there. See voice of customer.

UserInsight joins the retention drop to the signals that explain it. It reads the tickets, reviews, survey responses and events behind a churned cohort, clusters them into ranked, quantified reasons, and surfaces the top driver with the evidence attached. So instead of seeing that churn moved, you see that, for example, onboarding stalls before the first project, traced to the specific tickets and the funnel step where users dropped. See churn analysis.

Most teams are up and running quickly. You connect your sources where your user data already lives, UserInsight unifies the signals, and the first insights surface as soon as there is enough data to cluster. There is no rip and replace; UserInsight works on top of the tools you already use rather than asking you to migrate off them. See how it works.

You confirm your work email with a quick code, then we get you set up. UserInsight is a live product, and we onboard teams as capacity allows so every workspace gets a clean start. Once your sources are connected, the unified insights begin surfacing and your team works from one source of truth.

Yes, because nothing is a black box. Every insight is traced to the exact tickets, reviews, survey responses and events behind it, and it is quantified by impact and segment. You can click through to the source evidence rather than taking a confident summary on faith, so your team acts on findings it can verify and defend in a roadmap meeting.

No. UserInsight operates on aggregate, consented data with no PII exposure and no raw session replay of individuals. It is GDPR-friendly by design, which is exactly why it tends to clear procurement faster than session-replay tools. You get the patterns and the why across your user base without surfacing any single person.

No. Every plan is paid and sized for a working product team, which keeps onboarding and support focused on teams acting on real data. The interactive demo on the homepage is the free way to try it; you run it on a sample product, see how the insights surface, then choose a plan to get started.

Pricing is in USD and billed annually. Starter is $199 a month for a small product team validating, Growth is $599 a month and our most popular plan for a scaling PM and growth team, and Scale is $1,499 a month for cross-team product, growth and CX. Enterprise is custom for larger orgs with procurement, SAML and SCIM, a DPA and a dedicated CSM. See pricing.