UserInsight

Feedback & research · User research

User research platform that turns your existing data into continuous insight

Traditional user research is a project: scope a study, recruit participants, run sessions, transcribe, tag and synthesize, then ship a deck weeks later that is already aging. Repositories like Dovetail help you store and code the interviews, but the work is still slow, sample sizes are small, and the rest of the company is making decisions long before the readout lands.

UserInsight is a user research platform built for continuous insight. It treats the tickets, reviews, surveys and behavior you already collect as an always-on research panel, themes it automatically, and surfaces what users need without a fresh study every time. You still run deep interviews when they matter, but the day-to-day questions get answered immediately, on aggregate and consented data with no PII exposed, and every insight traces to the evidence behind it.

Unify · surface the why · traced to evidence

Insight Studio
Aggregate & consented · no PII

Sample product

Ready to analyze

has signals waiting across usage, tickets and reviews. Surface the insights to see why users churn and what to build next.

Usage spark Support ticket Review ★ Survey Session → one clear answer

Surfacing insights

Analyzing

Headline insight

Live, interactive · aggregate sample data

Every insight traced to its source signals · aggregate & consented · no PII exposure

USAGE FEEDBACK TICKETS REVIEWS SURVEYS

Traced to source evidence

No PII · GDPR-friendly

Why it works

What your team gets with user research

Always-on panel

Your existing tickets, reviews and surveys act as a continuous source of insight, so you are never starting research from zero.

Synthesis without the slog

Themes and patterns emerge automatically instead of requiring weeks of manual tagging and affinity mapping.

Quant plus qual

Findings are paired with behavior, so a research insight comes with the numbers that show how widely it applies.

What it handles

Unified, analyzed and surfaced, automatically

UserInsight unifies your sources, reads behavior and voice together, and surfaces the churn reasons, feature requests, friction steps and themes, each traced to the signals behind it.

  • Mines tickets, reviews and surveys for live insight
  • Auto-synthesizes themes without manual tagging
  • Quantifies how many users each finding affects
  • Complements deep interviews instead of replacing them
  • Keeps every finding traceable to its evidence
INSIGHT Surfaced

Top churn reason

Onboarding stalls before the first project

+12% churn frustrated

traced to 214 tickets + a 9% drop-off at onboarding step 3

1 Slack + Teams notifications 312
2 Bulk import from Asana 188
Usage + voice · unified Aggregate · no PII

Why UserInsight

One platform that fuses behavior and voice

Not an analytics tool that only shows the what, not a feedback repository that is blind to behavior. UserInsight joins both and surfaces the why, on aggregate consented data with no PII.

Unifies every source

Usage analytics, tickets, reviews, surveys and in-app feedback come together in one model, so behavior and voice finally live in the same place.

Surfaces the why

You do not write a query and wait. UserInsight tells you why churn moved and what to build next, ranked and quantified, the moment it changes.

Traced to evidence

Every insight links back to the specific tickets, reviews and events behind it, so you can click through and trust what you act on. No black box.

Good questions

Questions about user research

No. Interviews are still the best way to explore the unknown, and tools like Dovetail are great for storing them. UserInsight handles the continuous questions from data you already have, so your interview time goes to the deep work only interviews can do.
Because it draws on every ticket, review and survey you collect, the sample is far larger than a typical study, and it updates continuously. Each insight links to its source signals, so you can always see the evidence behind a finding.

Explore more

More ways teams find the why with UserInsight

Stop guessing. See why users churn and what to build next.

Unify your usage data, feedback, tickets, reviews and surveys, and UserInsight surfaces the why, automatically. Aggregate and consented, with no PII.

See pricing

Unifies usage, feedback, tickets, reviews and surveys · traced to source · no PII