Analytics & behavior · Behavior analytics

User behavior analytics that finally tells you why the numbers move

Tools like Amplitude, Mixpanel and Heap are excellent at showing what users do. You can build the funnel, watch the drop at step three, and split the cohort six ways. What none of them answer is why the drop happened, because behavior data records the click but never the reason behind it.

UserInsight adds the missing half. It pairs your behavioral analytics with the customer voice, so the funnel step where people leave arrives with the support tickets, reviews and survey replies from users who left there. You keep the rigor of behavior analytics and gain the explanation, all on aggregate, consented data with no PII exposed, with each insight traceable to the events and quotes that produced it.

or see it on a sample product ↓

Unify · surface the why · traced to evidence

Insight Studio

Aggregate & consented · no PII

Sample product

Unified sources

Ready to analyze

has signals waiting across usage, tickets and reviews. Surface the insights to see why users churn and what to build next.

Usage spark Support ticket Review ★ Survey Session → one clear answer

Surfacing insights

Analyzing

Headline insight

Live, interactive · aggregate sample data

Every insight traced to its source signals · aggregate & consented · no PII exposure

USAGE FEEDBACK TICKETS REVIEWS SURVEYS

Traced to source evidence

No PII · GDPR-friendly

Why it works

What your team gets with behavior analytics

Funnels with reasons

Every drop-off point carries the feedback from the people who dropped, so the chart and the cause live together.

Cohorts that explain themselves

Segments are described not just by what they do but by what they say, turning a cohort into a story you can act on.

No more guessing

You stop building hypotheses about why a metric moved and start reading the actual evidence behind it.

What it handles

Unified, analyzed and surfaced, automatically

UserInsight unifies your sources, reads behavior and voice together, and surfaces the churn reasons, feature requests, friction steps and themes, each traced to the signals behind it.

Maps funnels, retention and cohorts like a classic analytics tool
Attaches the customer voice to every behavioral pattern
Explains drop-offs with real tickets and reviews
Keeps all data aggregate, consented and PII-free
Traces each behavioral insight to its source events

INSIGHT Surfaced

Top churn reason

Onboarding stalls before the first project

+12% churn frustrated

traced to 214 tickets + a 9% drop-off at onboarding step 3

1 Slack + Teams notifications 312

2 Bulk import from Asana 188

Usage + voice · unified Aggregate · no PII

Why UserInsight

One platform that fuses behavior and voice

Not an analytics tool that only shows the what, not a feedback repository that is blind to behavior. UserInsight joins both and surfaces the why, on aggregate consented data with no PII.

Unifies every source

Usage analytics, tickets, reviews, surveys and in-app feedback come together in one model, so behavior and voice finally live in the same place.

Surfaces the why

You do not write a query and wait. UserInsight tells you why churn moved and what to build next, ranked and quantified, the moment it changes.

Traced to evidence

Every insight links back to the specific tickets, reviews and events behind it, so you can click through and trust what you act on. No black box.

Good questions

Questions about behavior analytics

It can sit alongside them or stand on its own. UserInsight does the behavioral analytics those tools are known for, then adds the qualitative why they leave out. Many teams keep their existing analytics and use UserInsight as the layer that explains it.

All analysis runs on aggregate, consented data with no PII exposed. You work with patterns and segments rather than identifiable individuals, and every insight links to the source events so it stays auditable.

Read every user insights question

Explore more

See every use case See pricing Back to the platform

Stop guessing. See why users churn and what to build next.

Unify your usage data, feedback, tickets, reviews and surveys, and UserInsight surfaces the why, automatically. Aggregate and consented, with no PII.

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Unifies usage, feedback, tickets, reviews and surveys · traced to source · no PII