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Surveys & feedback · Delighted alternative

Delighted alternative: AskNicely vs Retently vs CustomerGauge vs Qualtrics pricing for former Delighted customers

Insight Studio
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Ready to analyze

has signals waiting across usage, tickets and reviews. Surface the insights to see why users churn and what to build next.

Usage spark Support ticket Review ★ Survey Session → one clear answer

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Analyzing

Headline insight

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Every insight traced to its source signals · aggregate & consented · no PII exposure

Short answer

Delighted shut down on June 30, 2026, and delighted.com now forwards to a Qualtrics page. The cheapest like-for-like replacement is Retently, which publishes $99 a month for 2,500 survey sends and $299 for 20,000, with data migration included on every plan. AskNicely prints no price, and Vendr puts its median contract at $8,935 a year. CustomerGauge starts at $24,000 a year for B2B account-based NPS. Qualtrics, the path Delighted itself points to, has a median contract of $30,000 a year across 321 purchases, against $5,388 for the typical Delighted contract.

Unify · surface the why · traced to evidence

Delighted was the tool a lot of US teams picked because it was quick: an NPS question in an email, a clean dashboard, a price that fit on a credit card. Qualtrics, which owned it, announced that Delighted would be retired, and it shut down on June 30, 2026. Today delighted.com and delighted.com/pricing both return a 301 redirect to a Qualtrics page that says Delighted is no longer available, and the old Delighted help center returns a not-found page.

If you are reading this, you are probably running NPS or CSAT on a stopgap, or you already have a Qualtrics quote and it is a lot bigger than your old Delighted invoice. This page puts the four replacements that actually come up in those conversations on one table, using what each vendor publishes and what buyers really sign.

We read every vendor page from a US connection on 27 September 2026. Contract figures come from Vendr, which negotiates software purchases for buyers and publishes aggregate data, and we label them as third-party wherever they appear.

USAGE FEEDBACK TICKETS REVIEWS SURVEYS

Traced to source evidence

No PII · GDPR-friendly

Why it works

What your team gets with Delighted alternative pricing

The migration default costs about six times more

Delighted points every visitor to Qualtrics. Vendr puts the median Qualtrics contract at $30,000 a year. The median Delighted contract was $5,388. If your budget was set around Delighted, the default path is a different budget line, not a like-for-like swap.

The meters are not the same

Retently counts every survey sent or opened. AskNicely counts responses and bills overages. CustomerGauge charges a flat fee with no meter at all. The same program can look cheap on one pricing page and expensive on another, depending on your response rate.

Your history does not move itself

Qualtrics did not transfer Delighted data automatically, and the Delighted help center now returns a not-found page. Retently includes free data migration on every plan, which is worth more than a small price difference if you still have your CSV export.

What it handles

Unified, analyzed and surfaced, automatically

UserInsight unifies your sources, reads behavior and voice together, and surfaces the churn reasons, feature requests, friction steps and themes, each traced to the signals behind it.

  • What happened to Delighted, and what delighted.com does now
  • The published price and metering rule for Retently, AskNicely, CustomerGauge and Qualtrics, read on 27 September 2026
  • What a typical Delighted-sized program costs on each replacement, from published contract data
  • Which replacement imports your old Delighted export, and which one bills when you go over
  • How to pick by team type: ecommerce, multi-location services, B2B account management, enterprise CX
INSIGHT One finding

Top churn reason

Onboarding stalls before the first project

+12% churn frustrated

traced to 214 tickets + a 9% drop-off at onboarding step 3

1 Slack + Teams notifications 312
2 Bulk import from Asana 188
Usage + voice · unified Aggregate · no PII

Why UserInsight

One platform that fuses behavior and voice

Not an analytics tool that only shows the what, not a feedback repository that is blind to behavior. UserInsight joins both and surfaces the why, on aggregate consented data with no PII.

Unifies every source

Usage analytics, tickets, reviews, surveys and in-app feedback come together in one model, so behavior and voice finally live in the same place.

Surfaces the why

You do not write a query and wait. UserInsight tells you why churn moved and what to build next, ranked and quantified, the moment it changes.

Traced to evidence

Every insight links back to the specific tickets, reviews and events behind it, so you can click through and trust what you act on. No black box.

At a glance

Delighted alternative pricing. Vendor pages read first-party from a US connection on 27 September 2026. Contract medians are third-party data from Vendr and are labeled as such.

Tool Published price What it meters Over the limit Contract data (Vendr) Best fit
Delighted (retired) None. Shut down June 30, 2026; delighted.com now 301s to qualtrics.com/delighted Responses No longer applies Median $5,388 a year, $2,688 to $8,089 Was: small and mid-size teams running email and link NPS
Retently Ecommerce Basic $99 a month (2,500 surveys, 3 seats), Ecommerce Pro $299 (20,000 surveys, 10 seats), 10% off yearly, Enterprise by quote Survey credits: every email sent or survey opened, reset monthly Email and web surveys queue until next month; link surveys stop; one-time credit add-ons on request Not used here Ecommerce and B2B teams that want a published price and free migration
AskNicely None. Learn, Grow and Transform plans, unlimited users, from 500 responses Responses Overages are billed Median $8,935 a year, 33 deals, $6,531 to $17,338 Multi-location service businesses with frontline staff coaching
CustomerGauge Starting at $24,000 a year Nothing: flat platform fee, unlimited surveys and users No meter Not used here B2B companies tying NPS to account revenue in Salesforce
Qualtrics None Blended by product and SKU, committed usage Set by contract Median $30,000 a year, 321 purchases, $7,000 to $139,920, 11% average savings Enterprise CX programs across many channels

What happened to Delighted?

Qualtrics bought Delighted in 2018 and ran it as its lightweight NPS and CSAT product. It later announced that Delighted would be retired as it consolidated around its main experience management suites. Reported timelines from former customers and the migration guides published at the time agree on the key dates: no new annual contracts from July 1, 2025, and full shutdown on June 30, 2026, after which dashboards, active surveys and stored responses were no longer reachable.

What you can check yourself today is the redirect. Requests to delighted.com and delighted.com/pricing return HTTP 301 to qualtrics.com/delighted, a Qualtrics customer feedback page with a demo form. There is no Delighted plan to buy and no price to compare against. The only record of what Delighted cost is contract data, and Vendr puts the median Delighted contract at $5,388 a year, with a range of $2,688 to $8,089.

How much does Retently cost?

Retently is the only one of the four with a full published price. On its ecommerce plans, Basic is $99 a month for 2,500 surveys, 10 campaigns and 3 seats, and Pro is $299 a month for 20,000 surveys, 10 campaigns and 10 seats. Paying yearly saves 10%. An Enterprise plan with Salesforce integration and custom limits is sold by quote and is yearly only. There is a 14-day trial without a card, and monthly plans carry no yearly commitment.

B2B plans sit on a separate tab of the same pricing page. Retently says it will move you to the equivalent plan in the other category if your business does not fit the one you picked, so an ecommerce price is a fair starting point for most teams.

For a former Delighted customer, two details matter more than the headline price. Every plan lists free data migration, and Pro adds a data migration concierge. If you exported your Delighted responses to CSV before June 30, that is the cheapest way to keep your trend line.

Retently counts sends, not responses

This is the detail that changes the math. Retently defines a survey credit as one email survey sent, or one in-app, link or Intercom survey opened. It does not count responses. So 2,500 credits is 2,500 invitations, not 2,500 answers.

At a 15% response rate, which is the figure AskNicely quotes as its own average, 2,500 sends returns about 375 responses a month. Pro at 20,000 sends returns about 3,000. Delighted, like AskNicely, metered responses. If you size a Retently plan off your old Delighted response count, you will buy a plan several times too small.

When credits run out, Retently does not bill an overage. Email and in-app surveys queue and resume when the credits reset the next month, while link and Intercom surveys become unavailable to customers until then. You can buy a one-time credit add-on if you cannot wait.

How much does AskNicely cost?

AskNicely publishes no price. Its pricing page lists three plans, Learn, Grow and Transform, all with unlimited users, starting from 500 responses. The pricing FAQ adds the facts that shape a budget: response overages are billed, single sign-on is an add-on at $1,500 a year, and a named customer success manager only comes with plans above $9,600 a year. The page states an average response rate of 15%.

Vendr's data puts the median AskNicely contract at $8,935 a year across 33 deals, with a range of $6,531 to $17,338. That places the typical buyer just under the $9,600 line, which means the median AskNicely customer does not get a named CSM. If onboarding help matters to you after losing Delighted, that threshold is worth raising early.

AskNicely is built for multi-location service businesses such as home services, healthcare clinics and fitness chains, where the survey result goes straight to a frontline employee for coaching. If that is your model, it is the closest fit on this list.

How much does CustomerGauge cost?

CustomerGauge publishes one number: plans start at $24,000 a year. Every plan includes unlimited surveys, unlimited users and unlimited integrations, and the pricing page says there are no meters, no usage tiers and no per-seat charges. Pricing is set by the size of your account base and the modules you activate.

New customers usually start with a pilot of 60 to 90 days on a defined set of accounts. The pricing FAQ is clear that pilots are not free, although they are priced below a full contract.

CustomerGauge is a B2B product. It ties NPS to account revenue, flags at-risk accounts in Salesforce and tracks referrals. For a company that used Delighted to survey a few hundred business accounts, it is the strongest functional upgrade on this list, and at more than four times the median Delighted contract, it is also a new budget conversation.

What does moving from Delighted to Qualtrics cost?

Qualtrics is where Delighted sends you, and it does not publish a price. Its customer experience products are sold on committed usage, with rates blended by product and SKU, and unlimited users. Vendr's dataset is the largest of any tool here: a median Qualtrics contract of $30,000 a year across 321 purchases, a range of $7,000 to $139,920, and buyers saving 11% on average against the first quote.

Set against the $5,388 median Delighted contract, that is roughly six times the spend. Some former Delighted customers were offered migration pricing, so ask for it by name if you are talking to Qualtrics. Whatever the first offer, the useful question is what you would lose by moving to a tool sized for your program instead. For a single NPS survey program, the answer is usually very little.

Which Delighted alternative fits which team

Match the replacement to how you used Delighted, not to the longest feature list.

If you ran email or post-purchase NPS for an online store, Retently is the direct swap: published price, Shopify and ecommerce integrations, free migration.

If you are a multi-location service business and the score goes to branch managers and staff, AskNicely is built for exactly that, and the contract data says most customers pay under $10,000 a year.

If you are B2B and your NPS program exists to protect renewals, CustomerGauge ties scores to account revenue, and its flat price stops the program from shrinking to save credits.

If you are running CX across contact center, digital, email and social at enterprise scale, Qualtrics is the tool built for it, and the budget should be planned that way from the start.

What none of these tools do with the answers

Every tool on this page collects a score and the comment beside it. None of them reads that comment next to the support tickets, app reviews and product usage from the same customer. So a detractor who says the app keeps logging them out is a number on an NPS chart, while the ten tickets about the same bug sit in your help desk.

UserInsight reads survey responses, support tickets and reviews alongside product usage and ranks the issues driving churn by how many customers they affect. Teams use it on top of whichever survey tool they pick, and it can analyze a Delighted CSV export on its own. You can try it on your own feedback from the tool at the top of this page.

Good questions

Questions about Delighted alternative pricing

Yes. Delighted shut down on June 30, 2026. Qualtrics, which owned it, retired the product as it focused on its main experience management suites. Requests to delighted.com and delighted.com/pricing now return a 301 redirect to a Qualtrics page, and the old Delighted help center returns a not-found page.
For most small and mid-size US teams, Retently is the closest swap: it publishes $99 and $299 monthly plans and includes data migration. AskNicely fits multi-location service businesses, CustomerGauge fits B2B account-based NPS from $24,000 a year, and Qualtrics fits enterprise CX programs with a $30,000 median contract.
Delighted no longer publishes a price because the product is retired. Vendr, which negotiates software contracts for buyers, lists a median Delighted contract of $5,388 a year, with a range of $2,688 to $8,089. Use that as the budget baseline when you compare replacement quotes.
Only if you exported it. After June 30, 2026, Delighted dashboards and stored responses were no longer accessible, and Qualtrics did not move data automatically. If you have a CSV export, Retently lists free data migration on every plan, and UserInsight can analyze the export directly.
On published prices, yes. Retently lists $99 a month, or $1,188 a year, for 2,500 survey sends. AskNicely publishes no price and Vendr puts its median contract at $8,935 a year. They meter differently, though: Retently counts sends and opens, AskNicely counts responses, so compare them on cost per response.
Yes. AskNicely's pricing FAQ says that if you exceed your plan limits you are billed for response overages, or you can agree a mid-contract upgrade. Retently works the other way: when survey credits run out, email surveys queue until the next month instead of billing you.
No. CustomerGauge starts new customers on a paid pilot, usually 60 to 90 days on a defined set of accounts. Its pricing FAQ says pilots are not free but are priced below a full contract. Full plans start at $24,000 a year with unlimited surveys, users and integrations.

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More ways teams find the why with UserInsight

Stop guessing. See why users churn and what to build next.

Unify your usage data, feedback, tickets, reviews and surveys, and UserInsight surfaces the why, automatically. Aggregate and consented, with no PII.

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Unifies usage, feedback, tickets, reviews and surveys · traced to source · no PII