Zonka Feedback pricing and Zonka Feedback cost for the Feedback Management and AI Feedback Intelligence plans

The archive pins it down. A copy of the pricing page from 15 July 2025 still shows the full response-tier ladder with monthly and annual prices. The next copy, from 6 September 2025, shows the current design with no prices and the data credits FAQ. So the switch happened in the summer of 2025.

The page before that change had already been reworked once. In April 2024 Zonka sold Starter, Professional and Growth, metered on email and SMS sends plus website sessions or monthly tracked users. By February 2025 Professional was gone and the meter had become responses collected, with four tiers on Starter and four on Growth.

That history matters when you read reviews and directory listings. A price quoted from 2024 refers to a different meter as well as a different number.

The 2025 list lets you work out what one response cost, which is the most useful number to take into a quote. Billed annually, Starter at 250 responses a month was $49, or about 20 cents a response. At 2,500 responses it was $159, about 6.4 cents. Growth at 1,000 responses was $199, about 20 cents, and at 5,000 responses it was $499, about 10 cents.

One tier stands out. Growth at 2,000 responses a month cost $279 billed annually, while Starter at 2,500 responses cost $159. The higher plan charged $120 a month more for 500 fewer responses. You were paying for Growth features and the extra two seats, not for volume.

So if your program needs more responses but not the Growth feature set, ask for the top Starter volume rather than the entry Growth tier.

The archived page had a billing toggle labeled Yearly, Save 33%. Working the printed prices through tier by tier gives a different answer. Starter at 250 responses was $49 billed annually against $79 billed monthly, a 38 percent saving. Growth at 1,000 responses was $199 against $299, about 33 percent. Growth at 5,000 responses was $499 against $699, about 29 percent.

The discount shrank as the plan grew. The buyers with the biggest bills got the smallest percentage off for paying a year up front.

When you get a current quote, ask for the monthly and the annual figure side by side, and work out the percentage yourself rather than relying on a headline saving.

AI Feedback Intelligence is the part of Zonka that reads text. It pulls feedback from Zonka surveys and from helpdesks, chat tools and review sites, then extracts themes and entities, scores sentiment and emotion, runs impact analysis against NPS and CSAT, and answers questions through an assistant called Ask AI. Zonka also lists an MCP server so the data can be queried from AI assistants.

It is metered on data credits rather than responses. Zonka does not publish what one credit buys or what a credit costs, and we found no help center article that defines it. In practice that means the AI line of the quote moves with how much text you feed it, including historical imports.

Ask the rep to state the credit allowance in records, how a long ticket thread is counted against a short survey comment, and what happens when credits run out.

The current page lists the capabilities that usually push a deal to the enterprise tier. Zonka is ISO 27001:2022 certified and describes GDPR and HIPAA compliance. It offers single sign-on with role permissions, historical data import, tailored onboarding and priority support. Data can be hosted in the US, Europe, Australia or India.

For US buyers in healthcare the HIPAA line is the one to confirm in writing, along with whether a business associate agreement is included or priced separately. For everyone else, ask which of these items are in the base quote and which are extra, because the page lists them without saying.

Count responses first. Take the last twelve months of survey volume by channel and note the peak month, because the old plans were sold on a monthly ceiling and overage meant upgrading or buying extra responses.

Price the two products separately. If you only need surveys and dashboards, say so and ask for Feedback Management alone. If you want the AI layer, ask for the credit allowance in plain units and for a quote on your real text volume, not a sample.

Use the archive. The 2025 list showed what Zonka was willing to charge for each response tier, and a buyer comparing vendors can reasonably ask for a Feedback Management quote in that range for the same volume.

Ask for the free trial on your own data. The page offers 14 days. Run it on a real month of feedback so the quote is based on volume Zonka has seen.

Zonka is strongest when you need to collect feedback in many places, from SMS and WhatsApp to kiosks in physical locations, and run the CX program inside one tool.

If your feedback already exists in Zendesk, Intercom, survey exports and app store reviews, and the job is to understand it rather than to collect more of it, a quote-based platform may be more than you need. UserInsight reads support tickets, chats, survey answers and reviews, groups them into themes with the number of customers behind each, and links every theme to the original conversations. It connects to Zendesk and Intercom directly and takes other sources as a CSV.

It is sold on published plans you can buy without a call: Starter at $1,434 a year billed annually, Growth $4,314, Scale $10,794 and Enterprise $17,988, metered on AI analyses a month rather than responses or credits. Paste a sample of your own feedback into the tool at the top of this page to see the themes it returns.