Analytics & behavior · Statsig vs PostHog vs Amplitude
Statsig vs PostHog vs Amplitude pricing and Statsig competitors compared on cost per event, flags and experiments
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Short answer
Statsig Pro costs $150 a month for 5 million metered events, then $0.05 per 1,000, with feature flag checks free at any volume. PostHog bills each product on its own per-event ladder, with the first 1 million analytics events free. Amplitude Plus starts at $0 for 2 million events and publishes an annual ladder up to 20 million. At 10 million events a month that is $4,800 a year on Statsig, $3,893 on PostHog (anonymous events) or $12,960 with identified users, and $6,912 on Amplitude. Statsig has been part of Amplitude since 5 May 2026.
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Statsig, PostHog and Amplitude all sell the same bundle in 2026: product analytics, feature flags, A/B testing and session replay in one place. That is exactly why they are so hard to compare. Statsig meters events and gives flags away. PostHog meters every product separately, on fifteen meters, and prints every rate. Amplitude meters events, publishes a ladder up to 20 million a month and keeps its experimentation features behind a quoted plan.
The other thing every buyer should know before a call this quarter: these are no longer three independent companies. Statsig joined the Amplitude family on 5 May 2026, and the original Statsig team moved to OpenAI. Statsig's own homepage now carries the line "Statsig is part of the Amplitude family", and a June post from Amplitude's VP of product says a team of about 50 Amplitude staff maintains the platform.
We read Statsig's and Amplitude's pricing pages and PostHog's billing API from a US connection on 1 October 2026, then priced the same monthly event volumes on all three. Where a number comes from Vendr, which negotiates software purchases and publishes aggregate contract data, we label it.
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Why it works
What your team gets with Statsig vs PostHog vs Amplitude pricing
Flags are free on one of the three
Statsig does not charge for flag and config checks at all, and only bills an exposure when you switch on Metric Lifts for a partial rollout. PostHog bills flag requests on their own ladder after the first million a month. A high-traffic app that checks flags on every request will see that difference before anything else.
Amplitude Plus cannot run a feature A/B test
Amplitude's own plan table lists A/B/n testing and experiment results as not included on Free and Plus for feature experimentation, with one active experiment. You need Growth, which is quoted. Statsig's free Developer tier includes A/B tests and experimentation.
One owner, two price lists
Statsig joined Amplitude on 5 May 2026, and its pricing page has not changed to match. You can now buy experimentation from the same company on two very different meters, which is useful leverage in a negotiation with either.
What it handles
Unified, analyzed and surfaced, automatically
UserInsight unifies your sources, reads behavior and voice together, and surfaces the churn reasons, feature requests, friction steps and themes, each traced to the signals behind it.
- Every published plan for Statsig, PostHog and Amplitude, read first-party on 1 October 2026
- Annual cost on each at 5, 10, 20, 50 and 100 million events a month, with the math shown
- What each meter actually counts, including Statsig exposures and PostHog identified events
- Which plan unlocks feature A/B testing on each tool, and what flags cost at volume
- What the Amplitude acquisition of Statsig means for a contract you sign this quarter
Top churn reason
Onboarding stalls before the first project
traced to 214 tickets + a 9% drop-off at onboarding step 3
Why UserInsight
One platform that fuses behavior and voice
Not an analytics tool that only shows the what, not a feedback repository that is blind to behavior. UserInsight joins both and surfaces the why, on aggregate consented data with no PII.
Unifies every source
Usage analytics, tickets, reviews, surveys and in-app feedback come together in one model, so behavior and voice finally live in the same place.
Surfaces the why
You do not write a query and wait. UserInsight tells you why churn moved and what to build next, ranked and quantified, the moment it changes.
Traced to evidence
Every insight links back to the specific tickets, reviews and events behind it, so you can click through and trust what you act on. No black box.
At a glance
Statsig vs PostHog vs Amplitude pricing, annual cost by monthly event volume. Statsig and Amplitude pricing pages and PostHog's billing API read from a US connection on 1 October 2026. Statsig is at Pro list rates with no Enterprise discount. PostHog is shown for anonymous events, then with its identified events add-on in brackets. Amplitude figures are its published Plus annual ladder, which stops at 20 million.
| Tool | Free tier | Paid entry | 5M events a month | 10M events a month | 20M events a month | 50M events a month | 100M events a month |
|---|---|---|---|---|---|---|---|
| Statsig | 2M metered events, 50,000 replays, unlimited flag checks and seats | Pro $150 a month, 5M events included, then $0.05 per 1,000 | $1,800 a year | $4,800 a year | $10,800 a year | $28,800 a year | $58,800 a year |
| PostHog | 1M events, 5,000 recordings, 1M flag requests, every month | Pay per product, per event, no plan fee | $1,835 a year ($6,720 with identified events) | $3,893 ($12,960) | $7,721 ($23,130) | $18,341 ($46,710) | $31,421 ($68,550) |
| Amplitude | 2M events, 10,000 replays, unlimited flags, 1 active experiment | Plus from $0, first 2M events free, up to 70M events | $2,700 a year | $6,912 a year | $15,120 a year | Not published. Growth is quoted | Not published. Vendr median contract $64,724 across 237 deals |
| UserInsight | One-time demo on your own data | Starter $119.50 a month billed annually | Plan price, not metered by events | Same plan price | Same plan price | Same plan price | Same plan price |
Statsig vs PostHog pricing at the same volume
At 5 million events a month the two cost the same on analytics alone: $1,800 a year on Statsig Pro and $1,835 on PostHog. From there they separate in a way that depends on one question, whether your users are logged in.
PostHog charges for anonymous events on one ladder and sells identified events, the ones tied to a known person, as a separate metered add-on. If you only track anonymous traffic, PostHog stays cheaper at every volume above 5 million: $3,893 against Statsig's $4,800 at 10 million, and $31,421 against $58,800 at 100 million. If your product is a logged-in SaaS app where nearly every event belongs to a user, the add-on more than doubles the PostHog bill, and Statsig is cheaper at every volume we priced: $12,960 against $4,800 at 10 million, and $68,550 against $58,800 at 100 million.
Flags widen the gap. Statsig does not charge for flag or config checks at any volume. PostHog gives you 1 million flag requests a month free, then bills $0.0001 per request up to 2 million and $0.000045 up to 10 million. An app making 10 million flag requests a month adds about $5,520 a year on PostHog and nothing on Statsig.
Statsig vs Amplitude pricing and what the acquisition changes
On the published numbers, Statsig Pro is cheaper than Amplitude Plus at every volume Amplitude still prints: $4,800 against $6,912 a year at 10 million events, and $10,800 against $15,120 at 20 million. Above 20 million Amplitude stops publishing, although Plus itself scales to 70 million events.
The bigger difference is what each paid entry plan lets you test. Amplitude's plan table lists feature flags as unlimited on every plan, but for feature experimentation it lists A/B/n testing and experiment results as not included on Free and Plus, with one active experiment. Growth and Enterprise include them, with two active experiments and more as an add-on. Statsig includes A/B tests, Bayesian and frequentist stats and no-code experiments on its free tier, and adds CUPED, holdouts and multi-arm bandits on Pro for $150 a month.
Amplitude now owns both price lists. Its own Compare menu lists PostHog, LaunchDarkly and Optimizely as rivals and does not list Statsig. For a buyer, that means a Statsig quote is a reasonable anchor in an Amplitude negotiation and the reverse, and it means asking either sales team in writing which product roadmap your contract follows.
How much does Statsig cost?
Statsig publishes three plans. Developer is free with no card: 2 million metered events a month, unlimited flag and config checks, 50,000 session replays, one year of analytics retention and unlimited seats. Pro is $150 a month and includes 5 million events, then $0.05 per 1,000 events, plus 100,000 replays, unlimited analytics retention, change reviews and API controls. Enterprise is custom, sold on event or experiment based contracts with volume discounts, warehouse-native deployment, SSO and HIPAA eligibility.
Two terms change the real number. Each Pro subscription covers one project, so a company with separate projects pays $150 for each. And overages are billed in arrears: the $150 base is charged at the start of the month, and that month's overage lands on the next bill. Vendr reports a median Statsig contract of $82,500 a year across 87 purchases, between $14,650 and $199,250, with buyers saving 27.69% on average. At Pro list rates, $82,500 buys roughly 140 million events a month, which tells you most of those buyers are on Enterprise.
What counts as a metered event on each tool?
This is where quotes stop matching. Statsig's metered events are exposures, logged events, ingested metrics and custom metrics. An exposure only counts when you switch on Metric Lifts for a flag in partial rollout, and Statsig dedupes them per user, over 60 minutes on client SDKs and one minute on server SDKs. Flags at 0% or 100% rollout cost nothing. One event dimension rides along free; every additional dimension is billed as another log event, which can quietly double a tracking plan that sends rich properties.
PostHog counts every captured event on its analytics meter and every identified person event again on the add-on meter, and meters flags, replays, surveys and errors separately. Its free allowances do not pool across products. Amplitude counts every action you track as an event and caps Plus at 70 million a month, or 700,000 monthly tracked users on its MTU option. Before comparing quotes, export one month of your own event counts and run them through each definition.
Which is cheapest for a startup running A/B tests?
For a team under 2 million events a month that wants real experiments, Statsig's free Developer tier is the most generous of the three. It includes A/B tests, feature flags without limits and 50,000 replays. Amplitude Free also covers 2 million events and unlimited flags, but its plan table does not include feature A/B testing or experiment results until Growth. PostHog Free covers 1 million events and 1 million flag requests, and its experiments run on top of those flags.
Between 2 and 5 million events, Statsig Pro at $1,800 a year and PostHog at about $1,835 for anonymous events are close, and Amplitude Plus is $2,700 at 5 million. Above that, the answer depends on whether your events are identified, as shown above, and on how many flag requests you make.
Statsig competitors beyond these three
Buyers who shortlist Statsig usually also look at LaunchDarkly and Optimizely, which Statsig itself names on its pricing page, and at Eppo, now part of Datadog. LaunchDarkly and Optimizely are flag and experimentation specialists that leave product analytics to another tool. Mixpanel and Heap are the reverse: analytics first, with lighter experimentation. Mixpanel prints $0.28 per 1,000 events on its entry Growth plan and caps self-serve at 20 million a month; our Heap vs Amplitude vs Mixpanel page has the full ladders.
If the job is one bill for analytics, flags and tests, Statsig, PostHog and Amplitude are the only three that publish enough to compare without a sales call.
How to negotiate a Statsig, PostHog or Amplitude contract
Start with a month of real event counts, split into anonymous and identified, plus your monthly flag requests. Those three numbers price all three vendors and stop either sales team from quoting on assumptions.
Ask Statsig whether exposures for experiments you have finished keep counting, how extra event dimensions are billed in your contract, and whether the Enterprise rate is fixed for the term now that Statsig belongs to Amplitude. Ask Amplitude which experimentation features your plan includes and how many active experiments, because that limit is what pushes buyers from Plus to Growth. With PostHog, use the billing limits it offers per product so a spike cannot run up the bill, and check that identified events are switched on only where you need person profiles.
What none of these tools tell you about why users leave
Statsig, PostHog and Amplitude tell you what users did and which variant won. None of them reads the support tickets, app store reviews and survey comments where customers say what is wrong, and ties that to what those same customers do in the product.
UserInsight does that part. It groups every piece of feedback into themes, counts the customers behind each theme, and links each one to usage, so a failed experiment or a churn spike comes with the reason attached. It sits next to whichever of the three you choose, on one plan price that does not move with your event volume.
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