Userflow pricing vs Appcues pricing and UserGuiding pricing for in-app onboarding software buyers

Userflow bills extra monthly active users in blocks of 1,000 on a graduated scale, which we read from the code behind its pricing slider. Each block from 1,000 to 10,000 MAU costs $40 a month, each block from 10,000 to 25,000 costs $30, and each block from 25,000 to 100,000 costs $20. Above 100,000 MAU the slider switches to a custom quote. Annual billing takes 20 percent off both the base price and the extra MAUs.

That makes Essentials $3,264 a year at 2,000 MAU, $4,416 at 5,000, $6,336 at 10,000, $10,656 at 25,000 and $25,056 at 100,000, all on annual billing. Studio is exactly $1,920 a year more at every one of those points, because both plans include the same 1,000 MAU and use the same overage scale. At 1,000 MAU Studio costs 67 percent more than Essentials; at 100,000 MAU it costs under 8 percent more. A team that expects to grow should price Studio at its year-two volume, not at its launch volume.

Userflow counts an MAU as anyone who signs into your app, where Userflow is installed, within a rolling 30-day window.

Most pages ranking for Userflow pricing still describe the plan list that ran from early 2024 to May 2026, and so does the structured data on Userflow's own pricing page. Archived copies of that page show Startup at $240 a month billed annually or $300 monthly with 3,000 MAU and 3 team members, and Pro at $680 annual or $850 monthly with 10,000 MAU and unlimited team members. Extra MAUs came in bundles of 5,000 at $80 a month on annual billing, and bundles above 100,000 MAU were half price.

The new list keeps the $240 and $300 entry prices but includes 1,000 MAU instead of 3,000. A team at 3,000 MAU that paid $2,880 a year on Startup would pay $3,648 a year on Essentials, 27 percent more. The overage rate rose too: the old bundle worked out to $16 per 1,000 MAU a month on annual billing, and the new first band is $32. Seats moved the other way, from 3 on Startup to unlimited on every plan.

Existing customers keep their plan. Userflow's FAQ says Startup and Pro customers see no change and can move to the new plans through support.

Appcues publishes exactly one price, and not on its main pricing page. The /pricing page lists Start (up to 3,000 MAU), Grow (from 3,000 MAU) and Enterprise with no dollar figures. A link under the plan cards leads to the Spark plan, which costs $3,600 a year for up to 1,000 MAU plus a one-time $250 implementation fee. Spark is sold to teams of 25 or fewer and includes the full Appcues platform.

Everything above Spark is quoted, and the trial starts with a sales call. Vendr reports a median Appcues contract of $15,000 a year across 135 purchases, which is about four times the Spark price. That gap is the useful number: Spark describes a team at launch, and the median describes what Appcues buyers actually sign.

Appcues counts MAUs as users who sign in, not every user in your database, and it does not gate features by plan. Its overage policy is gentle: if you exceed your MAU limit, experiences keep running and you move to the next plan at your next billing cycle.

UserGuiding prices Starter and Growth on a MAU slider. At up to 2,000 MAU, Starter is $249 a month billed yearly ($2,988 a year) or $349 billed monthly, and Growth is $499 a month yearly ($5,988 a year) or $699 monthly. Enterprise is quoted. The page also offers a 30-day money-back guarantee.

These prices are new. When we read the same page on 22 September 2026, Starter was $174 a month yearly and $249 monthly, and Growth was $349 and $499. The yearly Starter price has risen 43 percent in three weeks, and the old monthly price is now the new yearly one.

The slider code holds two more rungs before it switches to a quote at 10,000 MAU. At up to 5,000 MAU it shows Starter at $209 a month yearly and Growth at $419, and at up to 9,900 MAU it shows $244 and $489. The 5,000 MAU rung is cheaper than the 2,000 MAU rung, and the yearly total printed under every rung stays at $2,988 and $5,988. On the same page, each plan card says the price covers up to 2,000 MAU and to book a demo above that. Treat anything above 2,000 MAU as a quote, and ask for the slider price in writing if you are in that range.

At 1,000 MAU the cheapest published option is Userflow Essentials at $2,880 a year, then UserGuiding Starter at $2,988 and Appcues Spark at $3,600 plus setup. The difference is $720 a year at most, small enough that features, support and the editor your team likes should decide it.

At 2,000 MAU UserGuiding Starter is cheapest at $2,988 against $3,264 for Userflow Essentials, and Appcues needs a quote. Between 2,000 and 10,000 MAU, Userflow is the only one of the three whose price you can calculate from the pricing page without a call: $4,416 a year at 5,000 MAU and $6,336 at 10,000. Above 10,000 MAU all three end in a quote except Userflow, which publishes rates to 100,000.

If you need monthly billing, Appcues Spark is annual only, Userflow Essentials is $300 a month and UserGuiding Starter $349.

All three tools are good at showing users the next step. None of them tells you why users who finished the tour still churn three months later. That answer usually sits in places an onboarding tool does not read: support tickets, cancellation survey comments, app store and G2 reviews, and the usage pattern of the accounts that left.

UserInsight reads those sources together, groups what customers say into themes, counts the accounts behind each theme and ties them to product usage and churn, from $119.50 a month billed annually. Teams use it next to an onboarding tool to decide which flow to build next, then to check whether the flow they shipped actually moved retention.