LogRocket vs FullStory: LogRocket pricing, FullStory pricing, session replay and product analytics compared side by side

FullStory does not say, and that is the single biggest practical difference between these two tools at the buying stage.

What FullStory does publish is the free plan, and it is genuinely generous: 30,000 sessions a month, 12 months of data retention, up to 10 users, with session replay, basic analytics and debugging tools, no credit card required, described as a permanent plan rather than a trial. For a small team that is a real product rather than a teaser, and it is more free traffic than any other named vendor in this comparison gives away.

Above that there are three plans, Business, Advanced and Enterprise, and every one of them carries a "request pricing and demo" button instead of a number. FullStory positions Business for teams that want product analytics and qualitative insight, Advanced for organizations working on trends, roadmaps and funnels at scale, and Enterprise for data science teams feeding models and LLMs. None of those descriptions helps you build a budget.

Two things are worth pulling out of the feature grid before a sales call, because they are easy to assume are included and are not. Guides and Surveys is an add-on on all three paid plans, and Mobile Analytics is an add-on on all three paid plans. If your evaluation assumed in-product surveys or mobile coverage came with the platform, that assumption will cost you money.

We also could not find a published definition of a billable session anywhere on the pricing page. When a vendor meters sessions but does not define one, the meter cannot be forecast, and that is a question to put in writing.

Below 30,000 sessions a month, FullStory is cheaper, and the gap is not close. FullStory gives you 30,000 sessions free with 12 months of retention and up to 10 users. LogRocket gives you 1,000 sessions free and then wants $176 a month at 25,000. On raw replay volume for a small team, FullStory's free plan is the best deal on this page.

Above that line the comparison stops being answerable in FullStory's favor or against it, because FullStory stops publishing. You can price LogRocket at 250,000 sessions from a public web page in ten seconds; to price FullStory at the same volume you have to book a call, sit through a demo and wait for a proposal. If your procurement process needs a number in a spreadsheet this week, that difference decides it regardless of what the eventual quotes look like.

There is a real argument on FullStory's side here, and it is worth stating fairly: not publishing prices lets a vendor discount aggressively and shape a package around what you actually use, and plenty of buyers get a better deal that way than they would off a rate card. The cost is time and comparability.

So the honest summary is that FullStory wins outright at small scale on the free tier, LogRocket wins on transparency at every scale, and above 30,000 sessions nobody outside a FullStory sales conversation can tell you which is cheaper. Anyone who publishes a confident dollar-for-dollar comparison above that line has made a number up.

This is the LogRocket lever most buyers never find, and it is quantified on LogRocket's own pricing page.

Conditional Recording lets you record a targeted subset of sessions instead of everything. Because LogRocket bills on replays captured rather than on traffic, sampling moves you down the ladder rather than just trimming storage. The pricing page publishes a second price column showing exactly what that does at each tier.

At 250,000 monthly sessions, capturing roughly 40% takes you from $1,004 to $717, a 29% cut. At 500,000 sessions, capturing roughly 25% takes you from $1,433 to $765, a 47% cut. At 1 million sessions the same 25% capture rate takes you from $2,258 to $1,004, which is 56% off. At 3 million sessions it takes $5,167 down to $1,846, a 64% cut. The saving grows as you scale, because you are dropping further down a ladder that gets steeper.

The pattern behind those numbers is simple once you see it: the discounted figure is just the list price of the volume you actually record. Recording 25% of a million sessions costs the same as recording 250,000 sessions, which is exactly what you would hope and is not always how metered products behave.

The trade is that you have to decide in advance which sessions matter, and the sessions you filter out are gone rather than sampled for later. For debugging work that is usually fine, because you care about the sessions that errored or that hit a specific flow. For open-ended behavioral research it is a real loss, and it is one of the places where FullStory's model, which does not push you toward sampling, fits research teams better.

LogRocket includes considerably more in its entry tier than the category norm, which is worth crediting because it changes the comparison.

Core, the paid entry plan, includes unlimited analytics events, unlimited error events, unlimited log events and unlimited projects and environments. It also carries clickmaps, heatmaps and rage-click maps, front-end performance monitoring, path analysis, conversion funnels, alerting, surveys, hundreds of integrations, MCP and API access, and single sign-on. SSO in an entry paid tier is unusual: most vendors in this category park it behind an enterprise plan precisely because security teams demand it, so LogRocket including it at Core is a genuine advantage.

Pro adds the AI layer: session summaries, issue detection, funnel insights, heatmap insights, an assistant called Ask Galileo, role-based access control with audit logging, and 500 API or MCP credits a month. Pro also adds AI feedback analysis across Zendesk, Intercom, Qualtrics, G2 and Gong, which is worth noticing because it puts LogRocket in the business of reading customer text and not only session data.

Enterprise adds unlimited seats, Streaming Data Export, enterprise platform support, a self-hosted option and 2,000 API or MCP credits a month.

That last block contains the most important line on the page for budgeting. Unlimited seats is an Enterprise feature, which means Core and Pro are seat-sensitive, which is why the pricing page says the final price depends on seats. The session ladder prices your traffic. It does not price your team.

Choose LogRocket if the questions you ask after a bad number are technical. It was built around the front end, so a replay comes with console output, network calls, performance traces and the error that fired, and an engineer can usually close the loop without leaving the tool. It also suits teams that need a defensible budget line before a purchase, because you can build one from published rates.

Choose FullStory if the questions are behavioral and the team asking them is not engineering. Its center of gravity is segmentation, journeys, funnels and quantified UX patterns, and the free plan at 30,000 sessions with 12 months of retention is enough for a small team to do real work without a contract. Accept that you will not know what the paid tiers cost until you talk to someone.

A few practical tiebreakers. If SSO matters and your budget is entry-level, LogRocket includes it at Core. If in-product surveys or mobile analytics matter, check the FullStory quote carefully, because both are add-ons there and surveys are included at LogRocket Core. If your traffic is large and mostly uninteresting, LogRocket's Conditional Recording is the single biggest cost lever in this comparison. If your researchers need to go back and look at sessions nobody flagged in advance, sampling will hurt and FullStory's model fits better.

And if the actual problem is that you can see where users drop off but still cannot explain why, neither replay tool is the whole answer. That is the gap UserInsight is being built for: joining what users do to what they wrote in tickets, reviews and surveys. It is not something you can buy today, and we are not going to sell it to you in the middle of a comparison of two tools you can.

Six questions. Each one exists because it is a place where a real invoice diverges from a published price.

How do you define a billable session, exactly. Neither vendor's pricing page defines it clearly, and a session boundary of 30 minutes versus a visit-based definition can change your volume by a large multiple.

What does the quote assume about seats. LogRocket states the final price depends on seats and reserves unlimited seats for Enterprise. FullStory caps the free plan at 10 users and publishes nothing about paid seats. Get the seat count written into the quote.

How long is data retained at this price, and what does more cost. LogRocket lists retention length as a price driver. FullStory gives 12 months on its free plan and does not publish paid retention.

Which features in our evaluation are add-ons. At FullStory, Guides and Surveys, Mobile Analytics and Multi-Org Management all are. Confirm nothing you demoed is billed separately.

What happens at renewal, in the same document as year one. LogRocket publishes a discount list covering bulk volume, startups under $50 million in funding, non-profits, open-source projects, multi-year contracts, case-study partners and students. A discount you qualify for now is a price rise later unless renewal terms are written down.

And what does it cost to get the data out. LogRocket sells Streaming Data Export as an add-on. Export pricing is where switching costs live, and it is far easier to negotiate before you sign than after two years of history is inside somebody else's system.