Survicate vs Sprig vs Qualaroo pricing: Survicate pricing, Sprig pricing and Qualaroo pricing for in-app survey tools, compared per response

On Growth the unit price falls steeply as you climb: about $0.56 a response at 100 a month, $0.46 at 250, $0.34 at 500, $0.23 at 1,000 and $0.19 at 1,500. The top published rung costs roughly a third as much per response as the bottom one.

Starter is where the numbers turn against you. At 500 responses a month it costs $279, against $169 on Growth for the same 500. That is $1,320 a year more for fewer features: Starter has two active surveys instead of unlimited, six months of retention instead of two years, five seats instead of ten, and no AI categorization and sentiment. It also costs within $10 a month of Growth at 1,500 responses, three times the allowance.

Starter buys flexibility, not value. If you know you will run in-app surveys for a year, the annual Growth tier is the cheaper purchase at every volume Survicate publishes.

Pro and Enterprise. Survicate's own feature comparison lists event and behavior targeting, JavaScript targeting, survey sampling, response caps, A/B testing, webhooks and the export API as Pro and above. Growth includes attribute targeting (role, plan, company) and URL targeting, and Starter includes neither attributes nor events.

The Growth plan card is looser than the table: it lists targeting surveys by attributes and events as included. The comparison table on the same page, which is the more specific of the two, marks event and behavior targeting as not included on Growth and describes it as triggering on custom events through a JavaScript implementation. If firing a survey when a user finishes onboarding, hits an error or uses a feature for the third time is the reason you are buying, plan on Pro at $349 a month or more, which is at least $4,188 a year, and confirm it in writing before you sign.

The mobile SDK, in-product surveys and website pop-ups are available on every paid Survicate tier. What changes across tiers is how precisely you can target them.

Qualaroo, owned by ProProfs, publishes four plans. Free covers 50 responses, 500 email sends and 10,000 tracked pageviews. Essentials is $39.99 a month, or $19.99 a month billed annually ($239.88 a year), with 1,000 email sends a month. Business is $99.99 a month, or $49.99 a month billed annually ($599.88 a year), with 5,000 email sends and 100,000 pageviews a month. Enterprise starts at $149.99 a month and is annual only.

Two details are worth catching before you buy. First, Essentials is a link and email survey plan: its feature list includes forms, email sends and scored surveys but not the Nudge, which is Qualaroo's name for its on-site and in-app survey. The cheapest plan that puts a survey inside your product is Business. Second, the Enterprise card prints $1,798.88 billed annually, while twelve months at $149.99 is $1,799.88. The two figures on the same card are a dollar apart, so check which one appears on your order form.

White-label branding is a separate $300 a year add-on. Qualaroo offers a 15-day money-back guarantee, does not accept PayPal, and charges a $100 processing fee on ACH or check payments, which it only accepts on purchases over $3,000.

Survey displays. Qualaroo counts a tracked pageview every time a Nudge is shown on a page, so a visitor who sees an active survey on three pages uses three. Pages without an active survey are not counted. Responses are unlimited on every paid plan, but the number of chances to get a response is capped.

That makes your cost per response a function of your response rate, which only you can measure. As a worked example rather than a benchmark: if 3% of displays on Business turn into an answer, 100,000 displays a month yields about 3,000 responses, or 36,000 a year for $599.88, which is under two cents a response. At 1%, it is about 12,000 a year and five cents each. Either way it is far below Survicate's published range, which is the main reason Qualaroo keeps winning price-led shortlists.

The counter resets on your billing date, not the calendar month, and unused displays do not roll over. When the allowance runs out, surveys stop showing until you upgrade or buy additional views from support.

Sprig publishes no price. Its pricing page, read in September 2026, describes one enterprise platform and a demo button. There is no free plan, no starter tier and no self-serve checkout on the page.

What the page does publish is the pricing basis. Sprig quotes on three things: total response volume across all your studies, which research capabilities you activate (experience measurement, foundational discovery, journey and behavioral research, market and consumer insights, and concept and prototype testing), and which deployment environments you use (link, email, web and mobile). Enterprise onboarding and support are included rather than sold separately, and the page lists SOC 2 Type II, HIPAA, GDPR, CCPA and the Data Privacy Framework.

Sprig has also broadened from in-product surveys into a research platform, with AI agents that design studies, field them and synthesize the results, plus a participant panel it describes as 300,000 verified people. If you only need targeted in-app surveys, you are paying for a research program you may not use. If your research team runs panel studies and concept tests alongside in-product surveys, Sprig consolidates tools you would otherwise buy separately.

For behavior-triggered surveys on a web app with a limited budget, Qualaroo Business at $599.88 a year is the cheapest published option by a wide margin, and its targeting covers identity, visit frequency, timing and behavior, plus an Identify API that ties each answer to a known user. For a native mobile app, Qualaroo lists the iOS and Android SDK on Enterprise, which starts around $1,800 a year.

Survicate costs more for the same trigger but gives you more around it: two-way HubSpot and Intercom sync on Growth, AI categorization and sentiment on Growth, a research hub that pulls in reviews and tickets as data points, and on Pro, Amplitude, Mixpanel, Fullstory and Segment connections plus A/B testing of surveys. If you want event targeting on Survicate, you are on Pro.

Sprig fits when surveys are one part of a funded research program rather than the whole job.

All three are very good at collecting answers. What happens after is the expensive part. A product team running in-app surveys on a few thousand monthly users quickly has thousands of open-text answers a quarter, and the answer that explains churn is usually sitting next to a support ticket and a one-star review saying the same thing in different words.

UserInsight reads survey answers together with support tickets, app reviews and product usage, clusters them into named themes with counts, and ranks the themes by how many paying accounts they touch. You keep whichever survey tool fits your budget and point UserInsight at its output, or run in-app surveys in UserInsight directly and skip the export step. Either way, the survey stops being the end of the process.