Trustpilot Pricing 2026: Plans, Cost per Domain

Trustpilot's published plans start at $99 a month for Starter, $319 for Plus and $799 for Premium, all billed annually and all priced per domain. Two things the price card does not put in bold decide what you actually pay: the initial contract is 12 months prepaid, so Starter is a $1,188 cheque rather than a $99 one, and the $99 Starter plan is restricted to new small business customers under $5M in revenue. If you are over that line, your real entry price is $319 a month. Everything below was read off business.trustpilot.com/plans in August 2026, including the full plan comparison matrix and the pricing FAQ, and verified on two independent fetches.

How much does Trustpilot cost?

Trustpilot publishes four price points and quotes the fifth. Every figure below is a starting price, and every one of them is per domain.

Trustpilot's own note under the table is short and expensive: "Each domain priced separately." The domain allowances on Plus and Premium are not domains included in the price. They are the number of domains you are permitted to add, each at its own cost. A retailer running three regional storefronts on Plus is looking at roughly three times $319, not $319.

Is the Trustpilot price monthly or annual?

It is displayed monthly and charged annually, up front. Trustpilot's pricing FAQ says it plainly: "Our initial contract term is 12 months, prepaid."

That word prepaid is the one to plan around, because it changes the size of the decision rather than the rate. Read as a monthly number, Starter is a line item a marketing manager approves. Read correctly, it is a $1,188 purchase order. Here is the lineup at its real first-year commitment, per domain:

That last column is worth sitting with, because it runs against the instinct everyone brings to SaaS tiers. Moving from Starter to Plus more than triples your bill and makes each invitation more expensive, not less. There is no volume discount in the middle of this lineup. What the extra $2,640 a year buys is two more users, eight more widgets, the full integration catalog and the right to add domains. If your reason for upgrading is "we need to send more invitations", you are paying a premium per invitation to get them.

Who can actually buy the $99 Starter plan?

Not everyone, and this is the detail most comparison articles miss entirely. Trustpilot's own plan card carries the restriction in plain text: Starter is "available only to new small business customers (up to $5M revenue)".

Two filters live in that sentence. New, meaning it is not a downgrade path for an existing customer looking to cut costs at renewal. And under $5M in annual revenue, which is a company-level test, not a spend test. A 40-person company doing $12M with one website cannot buy the $99 plan no matter how modest its review volume is. For that business the entry price to Trustpilot is $319 a month, or $3,828 prepaid for year one.

So the honest answer to "how much is Trustpilot" depends on which side of $5M you sit on, and it is a threefold difference. Budget accordingly before you build a business case on the number in the headline.

What is included in the free Trustpilot plan?

More than most free tiers in this category, which is a deliberate part of how Trustpilot grows. Free gets you a claimed company profile page, 50 automated review invitations a month, one widget to collect reviews, the ability to reply to reviews and flag ones you believe violate the guidelines, a performance overview and online support. No credit card.

Trustpilot also confirms in its FAQ that your reviews stay on your public profile if you stop paying. That matters more than it sounds. The reviews are hosted on Trustpilot's consumer-facing site, so what a subscription buys is the ability to collect and use them, not to own them. Cancelling removes your tooling, not your profile.

The practical ceiling on Free is the 50 invitations. For a business sending a review request after every order, 50 a month is a few days of a small store's volume, and Trustpilot is explicit that once you hit the limit you wait for the next month. Free works as a permanent profile presence and as a genuine trial of the collection flow. It does not work as a review programme.

What do the paid tiers actually unlock?

Read Trustpilot's comparison matrix from the bottom rather than the top, because the meaningful gates are in the insights half of the table, not the collection half. Everyone can collect reviews. What separates the tiers is what you are allowed to learn from them.

Three consequences fall out of that table.

The analysis layer starts at Premium. Sentiment analysis and the topics report, which is to say the feature that reads your reviews and tells you what customers keep raising, is not available at $99 or at $319. It appears at $799 a month with "limited access" and only reaches full access on a quoted Enterprise contract. If your reason for buying Trustpilot is to understand what people are saying rather than to display a star rating, the published entry price for that job is $9,588 prepaid, per domain.

Product reviews are never included. They are an add-on on every paid tier including Enterprise, which means an ecommerce business that wants reviews attached to individual SKUs rather than to the company is always paying above the listed price. Location reviews work the same way, so multi-site businesses face the same uplift.

API access is an add-on and only from Premium. If your plan involves piping review data into a warehouse or a BI tool, that is a Premium-and-above conversation with a separate line item, not something you can build on Starter or Plus.

Why does Trustpilot ask for a demo before quoting?

Because the published number is a floor, and Trustpilot says so. Its "how our pricing works" section lists what the quote is based on: "site traffic, business size per domain, and annual revenue."

Every one of those is a proxy for how much you can pay rather than how much you use. Two companies sending identical volumes of review invitations from a single domain can be quoted different prices because one of them is larger. That is a normal enough enterprise practice, but it is worth naming because it means the word "from" in "from $99 a month" is doing real work. Treat all four published figures as starting points and expect the quote for a mid-sized business to land above them.

It also means negotiation is possible in a way it is not for genuinely self-serve products. Ask for the per-domain breakdown in writing, ask which add-ons are already priced into the quote, and ask what happens to the rate in year two, since the 12-month prepaid term applies to the initial contract and renewal pricing is a separate conversation.

Is Trustpilot worth it compared with the alternatives?

Trustpilot's real product is not the software, it is the destination. Its profile pages rank, they get cited, and a TrustScore carries recognition with US consumers that a self-hosted testimonial page does not. If your goal is third-party credibility that a shopper or a search engine will trust, that network effect is what you are buying and no cheaper tool replicates it.

Where the value gets harder to defend is analysis. You are paying at least $9,588 a year, per domain, before Trustpilot will tell you what your reviews are about, and even then the topics report covers reviews collected on Trustpilot rather than everything customers say about you. Meanwhile the same customers are writing tickets to your support team, leaving reviews on G2 or the app stores, and answering your surveys, and none of that reaches the Trustpilot dashboard at any price.

That is the split most teams end up making, and it is a reasonable one: keep Trustpilot for what it is genuinely best at, which is collecting and displaying public reviews on a trusted domain, and handle the analysis separately with a tool that reads every channel rather than one. UserInsight is built for that half of the job, clustering reviews, tickets and survey answers into ranked themes with the underlying quotes attached, so you are not choosing between paying for Premium and flying blind. Our review analysis software page covers how that works across sources, and the qualitative data analysis software page goes deeper on the coding and theming side.

One more thing worth budgeting for while you are here. Trustpilot's Plus and Premium tiers include marketing assets and social tools precisely because a good review is only worth what you do with it, and the teams that get the most out of a review programme are the ones who put the strongest quotes to work everywhere, which is a lot easier when you can turn one piece of content into every channel instead of rewriting it by hand for each.

Trustpilot pricing, the short version

• Free: $0, 50 invitations a month, 1 widget, 1 user. A real profile, not a real programme.
• Starter, $99 a month per domain: $1,188 prepaid for year one. Only for new customers under $5M revenue.
• Plus, $319 a month per domain: $3,828 prepaid. The true entry price for most established businesses. Worst cost per invitation in the lineup.
• Premium, $799 a month per domain: $9,588 prepaid. The first tier with sentiment analysis, and only at limited access.
• Enterprise: quoted. The only tier with SSO and full insights access.
• Always extra: product reviews, location reviews, API access, Salesforce. Add-ons on every plan that offers them.
• Always per domain. Multiply by the number of sites you run before comparing to anything else.

Prices verified against business.trustpilot.com/plans in August 2026. Trustpilot quotes on request, so treat published figures as starting points and confirm your own numbers before committing to a 12-month prepaid term.