Amplitude Pricing 2026: Plans and Event Costs

Amplitude publishes two of its four plans and quotes the other two. Free gives you 2 million events a month forever with 10,000 session replays and unlimited seats, no card required. Plus starts at $0 with a card on file and scales to 70 million events. Growth and Enterprise are sales-quoted with no published rate, and reported buyer data puts typical annual contracts in the tens of thousands of dollars. The detail most write-ups still get wrong: Amplitude's pricing page now prices on events, not monthly tracked users. The figures below were read directly off amplitude.com/pricing in August 2026.

How much does Amplitude cost?

Amplitude runs four tiers. Two of them you can sign up for without speaking to anyone, and two require a conversation. Here is the whole published structure:

Plan	Price	Event allowance	Session replays	Notable inclusions
Free	$0, no credit card	2M events per month, forever	10K per month	AI Agents, MCP, product analytics, 2,000 AI feedback records, 500 AI Visibility prompts, limited experiments, guides and surveys
Plus	Starts at $0, card required	Scales up to 70M events	Free tier allowance	Custom events and formulas, 20 behavioral cohorts, alerts, heatmaps, 1,000 AI Visibility prompts, 2 year data retention
Growth	Custom, sales quoted	Event based	20K per month	Advanced behavioral exploration, monitoring and alerts, currency conversion, 2,500 AI Visibility prompts, SSO and project permissions
Enterprise	Custom, sales quoted	Event based	50K per month	Unlimited projects per portfolio, data access controls, RBAC, unlimited monitoring, 5,000 AI Visibility prompts, custom retention

Every plan, including Free, comes with unlimited seats. That is unusual in this category and it matters more than it sounds: you can give the whole company read access without the bill moving, which removes the awkward internal rationing that seat-based analytics tools create.

Does Amplitude charge by MTU or by events?

By events. Amplitude's current pricing page prices on event volume and defines an event as any action a user takes in your product: a button click, a page view, a signup, a purchase. There is no MTU tier on the public page.

This is worth stating plainly because a large share of the comparison articles ranking for Amplitude pricing still describe it as MTU-based, and some of them quote a per-event rate that actually belongs to a competitor. Amplitude did historically bill on monthly tracked users, and MTU-based contracts have not vanished from the world, so the two models coexist depending on when and how a deal was written. The practical consequence for a buyer is simple and important: if someone hands you an Amplitude number, ask which unit the contract is written against before you compare it to anything. An event-based quote and an MTU-based quote are not comparable, and neither converts cleanly to the other without knowing your average events per user.

That ratio is the number to work out first. A product where the median user fires 40 tracked actions a month behaves completely differently under event billing than one where the median user fires 400, even though both look identical on an MTU meter.

What does the Amplitude free plan include?

More than most people expect, and considerably more than several paid competitors offer at their entry tier. You get 2 million events a month with no expiry and no card, 10,000 monthly session replays, unlimited seats, core product analytics including funnels and retention, AI Agents and MCP access, 2,000 AI feedback records, 500 active AI Visibility prompts, and limited access to experiments, guides and surveys.

For context on how generous that is: 2 million events a month is double what Mixpanel and PostHog each give away, and the funnels and retention reports included here are gated out of some paid plans elsewhere. Userpilot, which competes with Amplitude on many shortlists, has no free plan at all and withholds funnels, retention and paths from its $299 a month Starter tier, which is one of the sharper findings in our Userpilot vs Amplitude comparison and is covered tier by tier in the Userpilot pricing guide.

The free plan is a real product rather than a trial with a countdown. Small teams run on it for years. What eventually pushes people off it is not usually the event cap but the analysis ceiling: custom formulas, more than a handful of behavioral cohorts, alerting and heatmaps all sit on Plus.

What is the Amplitude Plus plan?

Plus is the self-serve paid tier and it is priced unusually. It "starts at $0" with a credit card on file, then scales with your event volume up to 70 million events a month. In other words there is no platform fee to cross. You add a card, you keep the free allowance, and you begin paying only for the volume above it.

What the card actually buys you is capability rather than throughput: custom events and formulas, 20 behavioral cohorts, monitoring alerts, heatmaps, 1,000 active AI Visibility prompts and two years of data retention. For most teams the retention is the trigger. Analytics gets meaningfully more useful in year two, when you can compare this quarter's cohort to the same quarter last year, and a plan that quietly ages data out undermines the entire reason you instrumented the product.

Amplitude does not publish a per-event rate card for Plus in the way PostHog publishes bands or Mixpanel publishes a flat rate. It offers an estimate tool instead. That is the first point in the pricing journey where you lose the ability to model your own bill from public information, and it is a fair criticism of the model.

Amplitude Growth and Enterprise pricing

Both are custom quoted, and Amplitude publishes no rate card for either. What the tiers add is governance and scale rather than analysis: Growth brings advanced behavioral exploration, monitoring and alerts, SSO and project permissions with 20,000 session replays; Enterprise brings unlimited projects per portfolio, data access controls, role-based access control, unlimited alerting, custom data retention and 50,000 session replays.

Because nothing is published, the only reference points are third-party deal aggregators that collect what buyers actually paid. Those sources put typical annual Amplitude contracts in the tens of thousands of dollars, with reported medians around the $60,000 mark and an extremely wide spread from roughly $25,000 to several hundred thousand depending on volume and term. Treat every one of those figures as reported buyer data rather than list pricing, because that is exactly what it is. They are useful as a negotiating anchor and useless as a budget.

One structural detail that is easy to miss and does affect the total: Amplitude states that its expanded add-on packages are priced as a percentage of your platform plan rather than as a flat fee. That means add-on costs scale with your contract instead of staying fixed, so the gap between a small Growth deal and a large one widens faster than the event volume alone suggests.

Why is Amplitude so expensive?

Three reasons, and only one of them is really about Amplitude.

The first is that event volume grows faster than your business does. Every new feature adds tracked actions, every instrumentation pass adds more, and nobody ever goes back to remove events. A product that doubles its users can easily triple its events, so the bill outruns the growth it is supposed to be measuring.

The second is that Amplitude sells to the enterprise and prices accordingly above the self-serve line. Once you need SSO, granular permissions, data access controls and a real SLA, you are in a quoted tier and the quote reflects a sales-led motion. That is a category norm rather than an Amplitude quirk: Pendo publishes nothing above its free 500 MAU plan either.

The third is the one buyers can control. Most expensive Amplitude contracts are expensive because of instrumentation nobody has audited. Duplicate events firing from two SDKs, high-frequency events like scroll or mouse position captured by default, server-side events mirroring client-side ones, and test traffic all sit in the same meter as the events you actually analyze. Auditing that before renewal is usually worth more than negotiating the rate, and it is the kind of recurring cost that belongs in the same review as every other SaaS line item, alongside whatever you use to keep track of what each tool actually costs you each month.

What is AI Visibility and why is it in the pricing table?

This is the newest thing in Amplitude's pricing and the least covered. AI Visibility tracks how AI systems such as ChatGPT and Google AI Overviews describe your brand. It runs a tested set of prompts, produces a visibility score showing how often you get mentioned and how that changes over time, identifies which topics drive valuable visibility, and benchmarks your share of voice against competitors by topic and prompt category.

The reason it appears in a pricing article is that the allowance is metered per plan and it starts on the free tier: 500 active tracked prompts on Free, 1,000 on Plus, 2,500 on Growth and 5,000 on Enterprise. So it is not an enterprise upsell you can ignore while evaluating the cheap tiers, it is a line in the plan comparison that will influence which tier a growth team asks for.

Whether it belongs inside a product analytics tool is a fair question, and the answer Amplitude is betting on is that AI-driven discovery is becoming a real acquisition channel, so measuring it beside product and web analytics is more useful than measuring it in a separate tool. No direct competitor on the usual shortlist offers anything equivalent today.

Is Amplitude free, and what about startups?

Yes, permanently, for products under 2 million events a month. There is no trial clock and no card.

Beyond that, Amplitude runs a Startup Scholarship: companies with under $10 million in funding and fewer than 20 employees receive one free year on the Growth plan. That is a materially better offer than the free tier, because Growth is a quoted enterprise tier, and it is worth checking eligibility before you commit to anything else. A qualifying seed-stage company effectively gets the mid tier at no cost for its first year, which changes the arithmetic of almost every comparison you might be running.

How Amplitude pricing compares to Mixpanel, PostHog and Userpilot

The four tools people compare most often price in four genuinely different shapes, which is why the comparison confuses everyone:

Tool	Billing unit	Free tier	Published rate above free?
Amplitude	Events	2M events per month, forever	No. Plus scales from $0, Growth and Enterprise are quoted
Mixpanel	Events	1M events per month, 5 saved reports per seat	Yes. $0.28 per 1,000 events
PostHog	Events, per product	1M analytics events plus separate allowances on around ten products	Yes. From $0.0000500 per event, sliding down by band
Userpilot	Monthly active users	None. 14 day trial only	Partly. $299 per month Starter, from $849 per month Growth, Enterprise quoted

Amplitude has the most generous free tier of the four and the least transparent paid pricing. Mixpanel is the easiest to forecast because one flat published rate covers everything, and we break that down in the Mixpanel pricing guide. PostHog is usually the cheapest at volume, though its published rate hides an identified-event multiplier that catches out logged-in B2B products, which the PostHog pricing guide works through with real bill estimates. Userpilot is the only one billing on active users rather than events, which makes it the only one whose bill does not move when your engineers add tracking.

If you are actively choosing between the two biggest names here, the Amplitude vs Mixpanel head to head puts the feature and pricing gaps side by side, and the wider field is covered in our product analytics tools roundup.

How to keep an Amplitude bill down

Four things move the number more than negotiating does.

Audit your event taxonomy before renewal. Pull the list of events by volume and look at the top twenty. In most accounts a handful of high-frequency, low-value events account for a disproportionate share of the meter, and killing them costs you nothing analytically.

Stop double-counting. If you send events both client-side and server-side, or you migrated SDKs and left the old one running, you are paying twice for the same user action. This is more common than anyone admits.

Filter non-production traffic. Internal users, QA runs, load tests and bot traffic all bill the same as customers.

Check the Startup Scholarship and the free tier honestly. Plenty of teams paying for Plus would fit inside 2 million events a month if they cleaned up point one, and plenty of teams paying for Growth would qualify for a free year of it.

What no pricing page can tell you

Every tool on this page bills you for behavior, and behavior only ever answers one half of the question. Amplitude will show you precisely which onboarding step lost 38 percent of new accounts last month. It cannot tell you that the step lost them because the permissions copy implies an admin approval that does not actually exist, because nobody said that in an event. They said it in a support ticket, a churn survey reply and two review site comments.

That is the gap AI customer feedback analysis closes: the same drop-off, with the reasons customers gave attached to it, clustered and ranked by how many accounts and how much revenue each theme touches. It sits alongside whichever analytics platform you buy rather than replacing it, so the decision you just spent this article making stays intact. If Amplitude's pricing has you weighing alternatives, the honest comparison of what actually differs is in our Amplitude alternative breakdown, and the closest matchup on price transparency is covered in PostHog vs Amplitude.

All Amplitude figures on this page were read directly off amplitude.com/pricing in August 2026. Vendors change packaging often, so we recheck these roughly every four to six weeks.