Userpilot Pricing 2026: Plans and Real Costs

Userpilot publishes two of its three plans and quotes the third. There is no free tier, only a 14 day trial with no credit card. Starter is $299 a month for up to 2,000 monthly active users, Growth starts at $849 a month and covers 2,000 up to 100,000 MAU, and Enterprise is custom quoted from a 10,000 MAU baseline. The details most write-ups miss: Starter excludes funnels, retention and paths entirely, A/B testing and SAML SSO are Enterprise-only, and session replay, mobile, bulk data export and the HubSpot and Salesforce integrations are all sold as separate add-ons. The figures below were read directly off userpilot.com/pricing in August 2026.

How much does Userpilot cost?

Three tiers, two of them with published prices. Here is the whole structure as the pricing page presents it:

Plan	Price	MAU band	Analytics included	Notable gates
Starter	$299 per month	Up to 2,000 MAU	Usage trends only. No funnels, retention or paths	10 segments max, 5 languages, no resource center, no A/B testing, no SSO
Growth	From $849 per month	From 2,000 up to 100,000 MAU	Advanced product analytics: funnels, retention, paths, event autocapture	Still no A/B testing, still no SSO. Replay and mobile are add-ons
Enterprise	Custom quoted	Custom, 10,000 MAU baseline	Everything in Growth	Nothing gated: A/B testing, SAML 2.0 SSO, replay and mobile all included

The billing unit is monthly active users. That matters when you start comparing quotes, because it makes Userpilot directly comparable to Pendo, which also meters MAU, and not directly comparable to Amplitude or Mixpanel, which meter events. A quote in MAU and a quote in events cannot be laid side by side without knowing how many tracked actions your median user fires in a month. There is a third unit in this category too, since Heap analytics pricing meters sessions rather than either one, which is why cross-vendor quotes so rarely compare cleanly.

Is Userpilot free?

No. Userpilot has no free plan at any MAU count. What it offers is a 14 day free trial with no credit card required, and that trial is only available on Starter. Growth requires a demo request rather than a self-serve signup.

This is worth stating plainly because it is the sharpest difference between Userpilot and most of what it competes against. Pendo runs a free forever plan up to 500 MAU that includes product analytics, in-app guides, roadmaps and NPS surveys, plus a separate free open beta called Novus that carries no MAU limit at all. Amplitude gives away 2 million events a month forever with unlimited seats. PostHog gives a free monthly allowance on every one of its metered products. Userpilot's floor is $299 a month, or $3,588 a year, and it starts the day the trial ends.

That is a defensible position for a tool aimed at teams who already know they need in-app onboarding. It is a hard one if you are still working out whether you do.

What does the Userpilot Starter plan include?

Starter at $299 a month gives you the engagement core: onboarding flows, tooltips, modals, checklists, in-app messaging, user segmentation and NPS surveys, for up to 2,000 monthly active users. You can build and publish all of it without an engineering release, which is the entire reason the product exists.

What it excludes is the part that surprises people. Advanced product analytics is not on Starter. Funnels, retention and user paths are simply absent until you reach Growth. You get usage trends and segmentation, which will tell you that adoption of a feature is rising or falling, but not where in a multi step flow people drop out or whether last month's cohort is still around. There are two other caps that rarely appear in comparison articles: Starter limits you to 10 segments and 5 languages. Ten segments sounds like plenty until you build a real targeting strategy, at which point it becomes the binding constraint faster than the MAU cap does. The resource center is also a Growth feature, as are advanced in-app surveys.

The practical read on Starter: it is an engagement product with reporting attached, not an analytics purchase. If you are evaluating it against a tool you would use to answer analytical questions, that gate should reorder your shortlist. Amplitude's free plan and Pendo's free plan both carry more analytical capability than Userpilot's cheapest paid tier, which is one of the more uncomfortable facts in this category and one we go through properly in the Userpilot vs Pendo comparison.

What does Userpilot Growth include, and what does it really cost?

Growth starts at $849 a month and covers 2,000 up to 100,000 MAU. This is the plan most Userpilot customers are actually on, and it is where the product becomes what the marketing describes.

The additions that matter: advanced product analytics with funnels, retention and paths; event autocapture, so you stop hand-tagging every click; the resource center; advanced in-app surveys beyond basic NPS; email engagement; workflow automation; unlimited segments; and unlimited localization. Autocapture plus a Google Tag Manager or Segment deployment is genuinely the fastest route to real usage data in this category. Where a traditional analytics tool asks you to define the events you care about before it can tell you anything, Userpilot starts collecting and lets you define retroactively.

The word "from" in "from $849" is doing real work, though. That is the price at the bottom of the band. The band runs to 100,000 MAU, and the pricing page does not publish the curve between those points, so a team at 40,000 MAU has no way to model its own bill from public information. You will get a number from sales, and it will not be $849.

Which Userpilot features are sold as add-ons?

More than the headline prices suggest. These are listed on the pricing page as separate purchases rather than plan inclusions:

Add-on	Which plans it applies to	Why it matters
Session replay	Starter and Growth. Included on Enterprise	Frequently listed as a standard Growth feature by third-party comparisons. It is not one
Mobile engagement	Starter and Growth. Included on Enterprise	If mobile carries any of your onboarding load, the published price is not your price
Bulk data export and import	Growth	Getting your own data out in volume is a paid extra below Enterprise
HubSpot integration	Growth	CRM sync is one of the most common reasons teams buy this category, and it prices separately
Salesforce integration	Growth	Same. Budget it as a line item, not an assumption
Professional services	Growth and Enterprise	Implementation help is quoted rather than bundled

The CRM add-ons deserve a second look before you commit to a tier. If pushing product usage into HubSpot or Salesforce is the main reason you are moving from Starter to Growth, it is worth pricing that job on its own first, because a general purpose data integration layer that connects your apps, APIs and databases will often cover the same sync for less than the tier jump plus the add-on. Buy the analytics tier because you want the analytics, not because it is the only door to a CRM connector.

What about Userpilot Enterprise pricing?

Custom quoted, with a 10,000 MAU baseline. Userpilot publishes no number and no rate card for it.

What Enterprise adds is mostly the things that were gated everywhere else. A/B testing appears here and only here: it is not on Starter and it is not on Growth, despite how often comparison pages list it as a Growth capability. SAML 2.0 SSO is Enterprise-only too, along with custom roles and permissions, activity logs, security audit support and a custom SLA. Session replay and mobile engagement stop being add-ons and become inclusions. Premium integrations, bulk export and import, and data warehouse sync land here as well.

The consequence for buyers is worth being blunt about. If your organization requires SSO, which most companies past about 100 employees do, or if experimentation is part of why you are buying an engagement tool at all, then neither published price applies to you. You are in a quoted contract, and the $299 and $849 figures are marketing for a different customer than you.

Why do other pages quote Userpilot at $249 and $799?

Because a lot of the content ranking for Userpilot pricing has not been refreshed, and a surprising share of it is published by Userpilot itself.

Searching this matchup turns up Userpilot's own blog and Medium posts near the top of the results, and when we checked them in August 2026 several still quoted Starter at $249 a month and Growth at $799 a month. The live pricing page at userpilot.com/pricing says $299 and $849. Those are not small differences: the Starter gap alone is $600 a year, and the Growth gap is $600 a year at the very bottom of a band that runs to 100,000 users.

This is a general hazard when researching software prices, not a Userpilot-specific failing. Vendors reprice, third-party comparison articles rarely get audited, and AI assistants summarizing those articles inherit the stale numbers wholesale. The only reliable move is to open the vendor's live pricing page yourself before you put a figure in a budget, which is exactly why every number on this page carries the month it was read.

How does Userpilot pricing compare to Pendo, Amplitude and Mixpanel?

Carefully, because two of these three do not use the same meter. Here is the honest layout:

Vendor	Billing unit	Free option	Published entry price	Directly comparable to Userpilot?
Userpilot	Monthly active users	None. 14 day trial	$299 per month	Baseline
Pendo	Monthly active users	Free to 500 MAU, plus Novus free beta with no MAU limit	None published. Reported deals commonly start near $25,000 a year	Yes. Same meter, so quotes compare directly
Amplitude	Events	2M events per month forever, unlimited seats	Plus starts at $0 with a card	No. Needs your events-per-user ratio to convert
Mixpanel	Events	1M events per month, 5 saved reports per seat	Growth starts at $0, then $0.28 per 1,000 events	No. Needs your events-per-user ratio to convert

Against Pendo, Userpilot is the cheaper and far more predictable bill at small and mid scale, and Pendo narrows the gap as you grow because its own pricing page states that the cost per MAU falls as volume rises. Against the event-billed tools the comparison is genuinely unit-dependent: a low-traffic app with chatty instrumentation is cheap on an MAU meter and expensive on an event meter, and a high-traffic app with sparse tracking is the reverse. If you want the worked numbers on the event side, the Amplitude pricing breakdown and the Mixpanel pricing breakdown both include bill estimates at realistic volumes, and the Pendo pricing guide covers the quoted side.

Is Userpilot worth the price?

It depends almost entirely on whether in-app engagement is a real workstream someone owns, or something you would like to try.

If a product manager on your team is going to build onboarding flows, adjust them weekly and measure activation off them, Userpilot Growth is a reasonable purchase and the speed advantage is real. Shipping an onboarding change without an engineering release, on a product where activation is the constraint, pays for $849 a month quickly. The published pricing is also a genuine advantage over Pendo, where you cannot find out whether you can afford it without a sales cycle.

If nobody owns that work, Starter at $299 a month is an expensive way to find out. It has no funnels, no retention, no paths, a 10 segment cap and a five language cap, and the free plans at Pendo and Amplitude will both teach you more about your product for nothing. The other case where the value gets thin is a team that needs SSO or experimentation, because both push you into an unpublished Enterprise quote where Userpilot's main advantage, price transparency, stops applying.

How to keep the bill down

Count your real MAU before the call, not your registered users. The two numbers are usually far apart, and MAU bands are step functions, so sitting just above a threshold is the most expensive place to be.

Price the add-ons into your comparison from the start. Replay, mobile and the CRM connectors are the three that most often turn a $849 plan into something meaningfully more, and none of them appear in the headline.

Ask what happens at renewal, in writing. Published entry pricing tells you nothing about the uplift in year two, and this is the single most common complaint buyers raise across this whole category.

Check whether you actually need Enterprise before you negotiate Growth. If SSO is coming in six months because of a security review, negotiating the wrong tier now wastes the leverage you would have had on a larger deal.

What no pricing page can tell you

Every tool on this page bills you for behavior, and behavior answers half the question at best. Userpilot will show you that 44 percent of new accounts abandoned your onboarding checklist at step three. It cannot tell you they abandoned it because the step asks for a billing detail that the buyer does not have and the admin never shared, because nobody says that in an event. They say it in a support ticket, a churn survey reply and a review site comment.

That is the gap AI customer feedback analysis closes: the same drop-off, with the reasons customers actually gave attached to it, clustered and ranked by how many accounts and how much revenue each theme touches. It runs alongside whichever engagement platform you buy rather than replacing it. If the price has you weighing other options, the honest breakdown of what differs is in our Userpilot alternative comparison, and the wider category view sits in product analytics tools.

All Userpilot figures on this page were read directly off userpilot.com/pricing in August 2026. Vendors change packaging often, so we recheck these roughly every four to six weeks.