Canny Pricing 2026: Plans, Cost, Tracked Users

Canny costs $0 on Free and starts at $79 per month billed yearly on Pro, with Business quoted by sales. But the number that decides your bill is not a seat count. Canny meters "tracked users", which it defines as anyone who has given feedback, including people whose feedback its Autopilot AI pulled out of your support tickets and sales calls on their behalf. That is the catch worth knowing before you turn anything on: the free AI feature and the paid meter are the same number. Everything below was read off canny.io/pricing in August 2026 and cross-checked against the structured pricing data and FAQ published on that same page.

How much does Canny cost?

Canny publishes three plans. Two of them have a price.

The word "from" in that Pro row is doing more work than it looks. Canny's pricing page has a slider running from 25 tracked users to 5,000 and up, and the price moves with it. The $79 figure is what the slider shows at the low end of Pro. Canny does not publish the rest of the curve, so the only price on the page is the floor. If you expect to track a few thousand users, you cannot budget Canny from its pricing page, which is unusual for a product that otherwise presents itself as self-serve.

Annual billing saves up to 20 percent. Canny prints only the annual rate, so the monthly figure is not published anywhere on the page. Working backward from a 20 percent discount puts Pro near $99 a month on monthly billing, but treat that as arithmetic rather than a quote.

What is a tracked user in Canny?

This is the whole ballgame, and it is the question to answer before you compare Canny to anything else.

Canny's own definition: a tracked user is someone who has given feedback, whether by creating a post or by voting or commenting on one. Then comes the clause that matters. Those actions can be taken by the user themselves, by an admin on their behalf, or by Autopilot.

Read that last part slowly. Autopilot is Canny's AI layer, and its headline job is Feedback Discovery: it reads your Intercom, Zendesk, Freshdesk, Gong and Zoom conversations, finds feedback buried in them, deduplicates it, and files it. Autopilot is included on every plan, including Free. And Canny states plainly that users whose feedback Autopilot found count toward your tracked user count.

So the flagship feature and the billing meter point in opposite directions. The more thoroughly the AI does its job of surfacing feedback you would otherwise have missed, the faster you consume the allowance that determines what you pay. That is not a trick, and Canny documents it openly, but it is the single most important line in the pricing model and almost nobody writing about Canny mentions it.

The practical consequence: your tracked user count is not a measure of how many customers you have or how many people log in. It is a measure of how much feedback surface area you have connected. Wiring up a busy Zendesk instance can move that number more than a year of organic voting on your public board.

How many tracked users do I need?

Canny gives a first-party ratio for this, which is rare and genuinely useful. For a B2B SaaS company, it says roughly 1 to 5 percent of total users typically become tracked users, and it suggests starting low and scaling up.

Run that against the tiers. A B2B product with 2,000 active users would expect somewhere between 20 and 100 tracked users, which straddles the line between Free and Pro almost exactly. At 10,000 users you are looking at 100 to 500 tracked users, comfortably into Pro. Consumer products break the ratio entirely, which is why Canny says to contact them for custom limits on high-volume B2C.

Treat the 1 to 5 percent band as a floor rather than a forecast, though, for the reason in the previous section. That ratio describes people who choose to give feedback. Autopilot adds people who never chose anything and simply mentioned something in a support ticket. Turn it on across several channels and the realistic number sits at the top of that band or above it.

What happens if you go over your tracked user limit?

Two different things, depending on a setting most people never open.

If you have not set a monthly spend limit, Canny automatically upgrades you to the next tier once you exceed your allowance, and charges a prorated amount for the remainder of the billing period. No approval step, no purchase order.

If you have set a monthly spend limit, Canny stops tracking feedback from new users once you reach it and notifies you. Nothing is deleted and nothing is billed beyond the cap.

Set the spend limit on day one. It is the difference between a tool that can surprise your card and one that cannot, and it costs nothing to configure. This matters more here than on a normal seat-based tool precisely because the meter is partly driven by an AI that runs on its own schedule against channels you connected months ago. The thing that pushes you over a threshold may be a spike in support volume rather than any decision your team made that week.

It is the same discipline you would apply to any system that routes incoming work to the right owner automatically: the automation is only an improvement if you can see what it is doing and cap what it costs.

Is Canny free?

Yes, and the free plan is more usable than most in this category. It includes 25 tracked users, 5 managers, unlimited contributors, unlimited feedback, unlimited boards, and Autopilot with unlimited sources. Canny's own guidance says many teams run on Free for months.

Two things are worth checking against your situation. First, 25 tracked users is small if you plan to connect support channels, for the reason described above. Second, managers are capped at 5, and managers are the people who triage and respond. Contributors, meaning the customers and colleagues who submit and vote, are unlimited on every plan including Free, so your budget question is about your own team's editors rather than your user base.

Does Canny have SSO?

Both yes and no, and the distinction costs money if you get it wrong.

Single sign-on for your feedback portal, meaning letting your customers or employees authenticate into the board, is listed among the base portal features available across plans. Administrative SSO integrations with Okta, OIDC, Entra ID and OneLogin sit on the Business tier alongside CRM integrations with HubSpot and Salesforce, custom admin roles, SOC 2 documentation, payment by invoice and a security review.

So if your security team's requirement is "our staff log in through Okta", that is a Business conversation and Business has no published price. Canny is far from alone here. Enterprise identity behind a quote is close to universal in this category, and it is the most common reason a self-serve evaluation turns into a procurement cycle.

What is Canny Autopilot?

Autopilot is the umbrella name for three AI features, all included on every plan.

Feedback Discovery reads customer chats, sales calls and reviews, extracts feedback, and merges duplicates automatically. Smart Replies posts follow-up questions on Canny threads to draw out detail. Comment Summaries condense a long comment thread into its main themes.

One detail worth flagging for anyone building their own tooling: Canny ships MCP connectors for OpenAI, Claude, ClickUp and Cursor, and lists MCP server access in its Pro plan description. That makes it straightforward to query your feedback repository from whatever AI assistant your team already uses, without an export or a custom integration.

Where Autopilot stops is synthesis across everything you own. It works on the sources you connect into Canny and produces a well-organized board of deduplicated requests. Turning that board plus your product usage data into "here is why this cohort churned" is a different job, which is what a feedback analysis platform does.

Canny pricing vs Productboard pricing

These two come up together constantly, and they meter completely differently, which makes the comparison more interesting than a price fight.

The rough rule: Canny gets more expensive as your customers get louder, and Productboard gets more expensive as your team gets bigger. A ten-person product org with a quiet user base will find Productboard's per-maker math painful and Canny's cheap. A two-person team sitting on a firehose of support tickets will find the opposite. Full numbers are in our Productboard pricing breakdown, including the seat minimum that makes Business cost $1,416 a year rather than $708.

One inconsistency to raise with sales if you get to a Business quote: Canny's feature matrix lists Business at "5,000+" tracked users, while the structured pricing data published on the same page describes Business as including unlimited tracked users. Those are not the same commitment. Ask which one your contract says.

Canny pricing vs UserVoice pricing

This is the other comparison people run, and it cannot be done on price, because only one of the two has one.

UserVoice removed its published pricing entirely. Its pricing page carries no dollar figure at all and states that plans are sized on feedback volume, the tools you use and the integrations you connect, never by seat. Reported entry sits near $16,000 a year, but that is a third-party figure rather than a list price.

So the two models point in opposite directions. Canny is cheap to start and gets more expensive as your tracked user count grows, and every manager seat is capped, at 5 on Free and 10 on Pro. UserVoice costs a great deal to start and then does not care how many people you add, because it never bills by seat. If twelve people across product, support and sales all need to work the same feedback, Canny's manager cap becomes the binding constraint long before the tracked user meter does. Our full breakdown of the UserVoice alternatives and what each one meters works through where that crossover sits.

Is Canny worth it?

For what it does, the pricing is fair and unusually transparent about its own mechanics. Canny publishes its meter definition, its overage behavior, and a sizing ratio for estimating your own usage, which is three more things than most vendors in this category publish. The free plan is a working tier rather than a demo.

The question to ask is whether a well-organized request board is the output you need. Canny is very good at collecting feedback from everywhere, deduplicating it, and showing you what is most requested. If your problem is that requests arrive in six places and nobody can see the pattern, that is precisely the problem it solves, and it solves it for $0 until you outgrow 25 tracked users.

Where teams find the ceiling is when "most requested" stops being the same as "most important". Vote counts measure enthusiasm among the users who found your board, which skews toward power users and away from the quiet accounts who simply leave. If the question you keep failing to answer is why a particular segment churned rather than what your loudest users want next, you need feedback read alongside product behavior, not a better board. That comparison is laid out in full on our Canny alternative page, and the broader discipline in our guide to feature request management.

Canny pricing, in short

Free is $0 with 25 tracked users and full Autopilot. Pro starts at $79 a month billed yearly and rises with a slider Canny does not publish. Business is quoted and is where Okta, Salesforce and SOC 2 live. Annual billing saves up to 20 percent. Contributors are unlimited everywhere, so budget on your own editors, not your user base.

Do two things before you commit. Set a monthly spend limit so an auto-upgrade cannot surprise you. And decide deliberately how many support channels to point Autopilot at, because that choice, more than your customer count, determines what Canny costs you.